Setting Up Analytics for Your Tebex Store

Why Analytics Matter

You can't improve what you don't measure. Analytics help you understand:
• Where your visitors come from
• Which products are viewed most
• Where people drop off
• What drives conversions

Setting Up Google Analytics 4

Step 1: Create a GA4 Property

Go to analytics.google.com

Click "Admin" (gear icon)

Click "Create Property"

Enter your store name

Select your time zone and currency

Choose "Web" as your platform

Enter your Tebex store URL

Step 2: Get Your Tracking ID

After creating the property:
• Go to Data Streams
• Click on your web stream
• Copy the Measurement ID (starts with G-)

Step 3: Add to Tebex

Log into your Tebex dashboard

Go to Webstore > Integrations

Find Google Analytics

Paste your Measurement ID

Save changes

Step 4: Verify Installation

Go to your store in a new browser tab

In GA4, go to Reports > Realtime

You should see yourself as an active user

Essential Metrics to Track

Traffic Metrics

Users - Unique visitors

Sessions - Total visits

Page views - Pages viewed

Bounce rate - Single-page visits

Engagement Metrics

Avg. session duration - Time spent

Pages per session - Browsing depth

Scroll depth - How far they read

Conversion Metrics

Conversion rate - Purchases / visits

Cart abandonment - Started but didn't complete

Revenue - Total sales

AOV - Average order value

Setting Up Conversion Tracking

Track Purchases

In GA4:
• Go to Configure > Events
• Create a "purchase" event
• Add parameters: value, currency, items

Track Add to Cart

Create an event for cart additions:
• Event name: add_to_cart
• Parameters: item_name, item_price

Track Checkout Steps

Track the checkout funnel:
• begin_checkout
• add_payment_info
• purchase

Creating Useful Reports

Traffic Sources Report

Understand where visitors come from:

Direct traffic

Search (organic)

Social media

Referrals

Paid ads

Product Performance

See which products:

Get most views

Have highest conversion

Generate most revenue

User Flow

Visualize the path users take through your store.

Common Issues & Solutions

No Data Showing

Wait 24-48 hours for data to appear

Check tracking ID is correct

Verify no ad blockers

Confirm GA script is loading

High Bounce Rate

Normal for game stores: 40-60%

Above 70% might indicate issues

Check mobile experience

Verify page load speed

Conversion Not Tracking

Ensure e-commerce tracking is enabled

Check purchase event is firing

Verify Tebex integration settings

Advanced: Custom Events

Track specific interactions:

// Track product quick view
gtag('event', 'quick_view', {
  'item_name': 'Diamond Rank',
  'item_price': 19.99
});
// Track filter usage
gtag('event', 'filter_used', {
  'filter_type': 'category',
  'filter_value': 'Ranks'
});

Making Data-Driven Decisions

Use your analytics to:

Identify top traffic sources → Double down on what works

Find high-bounce pages → Improve or remove them

Spot cart abandonment → Optimize checkout

Track seasonal trends → Plan promotions accordingly

Recommended Tools

Beyond Google Analytics:
• Hotjar - Heatmaps and recordings
• Google Search Console - SEO performance
• Tebex Analytics - Built-in sales data

Conclusion

Analytics turn guesswork into strategy. Start with basic tracking, then add more as you get comfortable. Even simple metrics can reveal opportunities to increase sales.

Questions about analytics? Our support team can help you get set up properly.